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Netflix koncem září koupil první vlastní herní studio. Šlo o autory Oxenfree z týmu Night School Studio a bylo zřejmé, že do budoucna plánuje streamovací gigant také na poli videoher nabídnout vlastní exkluzivní obsah podobně jako u seriálů a filmů. Nyní však Netflix říká, že i když je otevřený další nákupům, pokud se naskytne vhodná příležitost, nechce to s akvizicemi přehnat.
Spoluzakladatel firmy Wilmot Reed Hastings přednesl toto téma během řešení posledních finančních výsledků. Výkonný ředitel Gregory Peters ujistil, že teď nezačne Netflix nakupovat hromadně studia, ale zjevně bude bedlivě sledovat situaci na trhu. Firma o sobě v dobrém říká, že je vybíravá, a není vůbec vyloučené, že se pokusí vybudovat nějaký vlastní tým také na zelené louce.
Už před akvizicí Night School Studio se ostatně proslýchalo, že hledá talenty z herního byznysu a nábor probíhá individuálně. Z autorů Oxenfree je Netflix očividně nadšený. Jeho zástupci zdůrazňují, jak je pro ně důležitý příběh a celé vyprávění v rámci hratelnosti. Spojit se s nimi a slyšet jejich nápady je prý skvělé. V dalších letech z toho prý vykvete bohaté partnerství.
Podle Netflixu mohou hry skvěle zapadnout do toho, co už dělají. Z hlediska byznysu ale může trvat i několik let, než budou mít na hospodaření firmy větší dopad. Více o Netflixu na poli videoher najdete v našich starších článcích.
25. 10. 2021
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